Flashes can be a scary purchase. When you look at the prices of a Canon or Nikon flash, it's enough to make you sweat and think you'll need another job to pay for them. Are they really worth that much? In my opinion, no. I have a Sony flash that I spent over $400 on. It looks cool on the camera, and works just fine, but it doesn't do everything I need it to. Sure, it has TTL, which means that the camera knows the flash is on and adjusts the power output for the scene you are shooting, but do you REALLY need that? It is nice at times, but I've come to enjoy using a cheap little flash that costs a fraction of the price, delivers more power and brightness, and allows you to really be creative in your lighting. It's the Yongnuo YN-560 III. This flash puts out massive power, has great build quality, recycles quickly so you can shoot quickly, and even has radio transceivers built in so you can fire the flash wirelessly OFF CAMERA. Getting the flash off camera is a game changer. Your photos won't look so "flat" and the light will be directional, and you can choose how you want your photo to look. What's the catch then? Well, it is a fully manual flash. That means that you have to tell it how much power to use, thereby how bright it will be. It may be scary to think that you have to control it, but in practice it's simple. You take a practice photo, see if the flash is too bright/not bright enough, and adjust from there. With a bit of experience, you will learn how to do this so quickly, you won't even think about it. And hey, if you break it, you could buy 6 or 8 more before you would have bought just 1 Canon or Nikon flagship flash (which by the way, IS better, but the Yongnuo probably does 95% of the things the top-notch flash does. Buy the Yongnuo YN-560III here. *Be sure to purchase the proper flash for your specific camera mount (Canon, Nikon, Pentax, etc).